#18: Datengetriebenes Marketing und KI mit Robert Schumac...

What this episode covers

In dieser Episode des Loyalty Talk Podcast ist Robert Schumacher zu Gast. Robert ist Director Customer Intelligence bei gateB und hat über 20 Jahre Erfahrung im datengetriebenen Marketing. Das Unternehmen gateB bietet Beratung und Implementierung im datenbasierten Marketing. Im Loyalty Talk sprechen wir über die Funktionsweise und den Nutzen von datengetriebenem Marketing, den Reifegrad der Schweizer Unternehmen, Erfolgsfaktoren, Herausforderungen und mögliche Gründe für das Scheitern. Zudem stellen wir uns die Fragen, ob sich Kundenbeziehungen automatisieren lassen und ob künstliche Intelligenz lediglich ein Hype oder wirklich businessrelevant ist. Weiterführende Links: gateB: www.gateb.com Robert Schumacher auf LinkedIn: www.linkedin.com/in/rschumacherzh Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 56 minutes long.

When was this Loyalty Talk episode published?

This episode was published on July 22, 2021.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast ist Robert Schumacher zu Gast. Robert ist Director Customer Intelligence bei gateB und hat über 20 Jahre Erfahrung im datengetriebenen Marketing. Das Unternehmen gateB bietet Beratung und Implementierung im...

Can I download this Loyalty Talk episode?

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