18. Decoding the Role of CRO: Shaping Revenue Strategies in the C-Suite

Join host Harry Kendlbacher, CEO of Global Performance Group, as he dives into an insightful conversation with Joshua Trott, Chief Revenue Officer (CRO) of Workrise, in this captivating episode of the B2B Sales Trends podcast. The role of CRO has been rapidly evolving in the C-Suite, and Joshua provides invaluable insights into this evolution. He delves into the distinct responsibilities and priorities that CROs undertake in various organizations, highlighting the differences between the CRO role and other C-suite positions such as CEO, CFO, or CMO at Workrise. Joshua offers his perspective on the future of the CRO role, predicting upcoming challenges and opportunities that will shape how revenue strategies evolve. With the rapidly changing landscape in the energy industry, Joshua provides fascinating insights into how Workrise is tailoring its sales strategies to maximize impact. He shares the secrets behind their successful Go-to-Market approach, providing actionable advice for sales leaders operating in industries that are experience similar transformations.