#18 - Evelyn Steyaert (Coca-Cola): ‘Liefde voor een merk begint bij een dieper begrip van de mens achter de consument’

from CMO voices · host UBA & Trustmedia

Wereldwijd herkenbaar zijn is één ding. Relevant blijven in het dagelijkse leven van mensen is iets anders. In de nieuwste aflevering van CMO voices vertelt Evelyn Steyaert, Marketing Director Belux bij The Coca-Cola Company, hoe het bedrijf al jaren zoekt naar die balans tussen internationale slagkracht en lokale connectie. Op zoek naar meer? CMO voices heeft ook een Franstalige podcastreeks.  Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published May 27, 2026

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#18 - Evelyn Steyaert (Coca-Cola): ‘Liefde voor een merk begint bij een dieper begrip van de mens achter de consument’

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