#18 - Experten-Talk - Customer led-growth mit Torsten Herrmann und Tobias Eickelpasch

from Become a SMar(t)ketingStar · host SC-Networks GmbH // Kevin Gründling

Forget the Funnel! Oder auf deutsch: Vergiss den Trichter! Marketing und Sales funktioniert nur noch in Teilen so. Die Zeiten, in denen ein Lead oben rein und unten rausfällt sind mehr oder weniger vorbei. Der (potenzielle) Kunde rückt in den Fokus. Was im B2C schon lange der Fall ist, wird auch zunehmend im B2B Wirklichkeit: Frag' den Kunden! Wie das genau funktioniert und warum Evalanche das nun auch umsetzt, darüber spricht unser Host Kevin Gründling zusammen mit Tobias Eickelpasch und Torsten Herrmann.

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This episode was published on February 26, 2024.

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