#18: Facebook ad foundations for interior designers with Carolyn Fagerholm

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now, back to the episode… If you ever caught yourself thinking that Facebook ads is not for you because you’re an interior designer and that’s not an effective marketing tactic for your design business….you’ll want to listen to this. Think of this as a Facebook Ads 101! I’m so excited to dive into this topic with my guest, Carolyn Fagerholm, an ad strategist and the one-woman show behind CMF and Company. Carolyn is passionate about helping entrepreneurs take advantage of Meta ads without becoming overwhelmed or frustrated by the process. Meta ads (Facebook and Instagram ads) can be a game-changer for your interior design business. Whether you're looking to increase brand awareness, drive traffic to your website, or generate leads, Facebook ads offer a versatile and effective way to reach your goals. In today's episode, we’ll explore: What Facebook ads are and how they differ from other marketing initiatives. The various objectives you can achieve with Facebook ads, from driving traffic to boosting engagement. How to get started with Facebook ads, including the importance of installing the Facebook Pixel. How to structure your Facebook ad campaign, including setting objectives, targeting audiences, and creating engaging ad creatives. Practical tips for testing and optimizing your ads to ensure they perform well and deliver results. My guest today to talk about Facebook ads is Carolyn Fagerholm, a Meta and Facebook and Instagram ad strategist. Carolyn brings a wealth of knowledge about how to effectively use Meta ads to grow your business. Outside of business, she’s a professional singer and actress, coffee lover, and avid reader. I’m thrilled to share her insights with you all. What you’ll learn: How to strategically use Meta ads to enhance your visibility and build credibility. The different types of objectives available in Meta ads and how to choose the right one for your business. The importance of setting up the Facebook Pixel and how it can help you create powerful ads. Tips for creating engaging ad creatives that resonate with your target audience. How to test and optimize your ads for better performance and results. Connect with Carolyn: Instagram Facebook Don't miss an episode – subscribe and leave us a review if you love it! Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: GET MASHA’S WEEKLY EMAILS Masha’s Instagram Masha’s Website Book a call with Masha Don’t miss this episode packed with actionable insights!