18. Fractional General Counsel: How Small Businesses Can Fight Like the Big Guys w/Jeff Holman

What is “fractional general counsel,” and why was not having it one of the biggest business mistakes I ever made? Whether you’re a startup, a self storage operator, or a growing small business, you rarely think about “legal.” You know that big companies will happily pay hundreds of thousands, if not millions, of dollars a year to protect their products and services, but you dismiss it because you’re not “big enough” for that yet.   This is a massive mistake, and it potentially cost me hundreds of millions of dollars.   Big businesses use their legal counsel to “bury” their competition—it’s all part of their strategy, and until recently, little guys couldn’t access this type of legal network.   That’s why we brought on Jeff Holman, who helps startups and scaling businesses access the right expertise from the right attorney at the right time with his “fractional” legal team. This means even small businesses and new startups can AFFORD to make the same strategic moves as powerful market players for a fraction of the cost of hiring a dozen attorneys.    This is a game-changer for small businesses and startups, and if you think you’re not ready for it, think again. This episode will show you the dangers of not having legal counsel and the massive opportunities of using a “fractional” team.   Insights from today’s episode:   How the big businesses use legal tactics to “bury” their smaller competitors  Why NOT hiring legal counsel was a mistake that slowed down my business dramatically  The legal “strategy” ANY small business can use to compete in their market  Is an on-staff attorney a waste of money? The better option for startup and small business legal needs — Americans vs. Institutions: Why We’ve Had Enough - https://youtu.be/3uOIL6KJbJM?si=KINpdF5nalpPGtL4     Jeff’s LinkedIn - https://www.linkedin.com/in/holman/    Book a Strategy Call with Jeff’s Team - https://www.intellectualstrategies.com/strategy-call/book-a-call