18: Get Your Branding A-Game on with Mallika Malhotra

Do you bring your personality into your branding? Should you?   We are answering this question and more in this episode all about branding. I'm excited to be joined by the best branding expert around, Mallika Malhotra.    We're covering how to niche down, why you should niche down, and whether or not your personal identity should shine through your professional brand.    Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, business mentor, and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their stories, show up as the face of their business and create their brand empires. It's her mission to empower women to stop hiding and to start emerging as leaders.    She is a strong believer in getting out of her comfort zone, taking action, and implementing ideas. Her friends and clients call her the brand energizer! When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.   If you're trying to build your brand image, this is a really helpful episode!    Follow along with me on Facebook and Instagram!   Show notes are available at www.susanvernicek.com/18