#18 How do I develop products for internal users? - with Corinne Ruckstuhl (PM for Data & AI at SRF)

In this conversation, Corinne Ruckstuhl (Product Manager Data & AI at SRF) shares her insights on transitioning to internal product management, discussing the unique challenges and dynamics involved. Tanja and Corinne discuss the importance of stakeholder management, prioritization, and balancing efficiency with business value. They explore ways of of measuring success through user satisfaction and adoption as well as strategies for building habits among users to ensure successful adoption of internal products.CHAPTERS(Time slots start after the introduction jingle)00:00 Transitioning to Internal Product Management02:59 Stakeholder Dynamics and Prioritization Challenges06:01 Balancing Efficiency and Business Value09:00 Measuring Success in Internal Products12:02 Ethical Considerations in Product Management14:59 Building Habits and User Adoption17:59 Build vs. Buy Decisions in Product DevelopmentOUR GUESTCorinne is a Product Manager for Data & AI at SRF where she develops user-centric data and AI products, driving innovation in the media industry. With a Master’s degree in Business Innovation & Technology and AI studies at MIT, she leads the full product lifecycle—from discovery to delivery—ensuring impactful solutions. Passionate about shaping Switzerland’s tech landscape, she mentors aspiring product managers, invests in startups, and advocates for diversity.RESOURCESTeam Topology - Organizing Business and Technology for Fas Flow: Especially the part about platform teams is interesting to get a view on the topic of internal product management (more information: https://teamtopologies.com/) RECIPEWe serve every episode of our podcast with a recipe you can cook while listening. Corinne shares her recipe for Quesadillas with chickpeas: https://fooby.ch/de/rezepte/21415/