#18 - Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably

Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps.Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing automation implementation project, and some of the pitfalls and war stories to try and avoid!Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.