18-Investing in Brand Story w/ Kirk Nielson of Tap In Digital

There’s no bigger buzzword than “data-driven.” Tap In Digital co-founder Kirk Nielson actually earns the description – and he’s making one big bet based on data:The importance of investing in brand marketing.Kirk is in the business of solving one problem for clients: where to spend their next dollar for maximum impact. In this episode of Catching Fire, which is a precursor to an exciting service launch coming soon from Playbook Media, he shares: How performance branding accelerates growth through better brand marketing The limitations of media mix modeling and how to work around them How non-marketing factors affect your marketing efforts Why it’s so important to unify product and marketingConnect with Kirk:https://www.linkedin.com/in/kirk-nielson-4039023b/Connect with Bryan:https://www.linkedin.com/in/bryankaras/ https://bryankaras.com/ Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/ Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/