EPISODE · Jan 11, 2026 · 44 MIN
#18 - Jason Termechi: Working at Amazon and TikTok showed me the REAL Potential of Live Shopping!
from Moritz Schröder Podcast · host Moritz Schröder
Jason Termechi (jasontermechi.com) has worked on both Amazon Live and TikTok Live before now working as an independent live shopping consultant. In this conversation he explains why no one estimates the potential of live shopping correctly, what makes even small brands win with live shopping and why is is just the very beginning of what will be a revolution of how we shop online. Enjoy!Chapters00:00 The Rise of Live Shopping06:17 TikTok's Strategy in Live Shopping09:44 Consulting in Live Shopping13:27 Key Metrics for Success14:53 The Future of Live Shopping18:53 Amazon vs. TikTok in Live Shopping22:28 The Competitive Landscape of Live Shopping25:14 The Growing Landscape of Live Shopping27:27 Navigating Client Relationships in Live Commerce30:00 The Importance of Getting Started with Live Selling31:11 Re-educating Brands on Live Shopping Expectations33:29 Success Stories: Small Brands Making Big Waves36:26 The Role of Adaptability in Live Selling39:11 Tools and Metrics for Effective Live Selling41:11 The Dynamics of Long-Form Live Events44:14 Creating a Scalable Live Selling Strategy46:13 Emerging Trends in Live Shopping Strategy
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#18 - Jason Termechi: Working at Amazon and TikTok showed me the REAL Potential of Live Shopping!
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