18. Jeff Wilson - Taffy Shop

Jeff Wilson is the owner of the Taffy Shop, a business that sells saltwater taffy. The Taffy Shop started as a small concession shop in northern Utah and has grown significantly over the past 10 years. Jeff has focused on online sales and direct-to-consumer shipping, as well as selling to gift and souvenir shops. The business has experienced over 300 times growth and now has 23 employees. Jeff also discusses the role of faith and God in his business and offers advice for aspiring entrepreneurs. Takeaways: The Taffy Shop has experienced over 300 times growth in the past 10 years, primarily through online sales and direct-to-consumer shipping. The business has expanded from a small concession shop to a larger operation with 23 employees. Jeff Wilson emphasizes the importance of taking initiative and not waiting for the perfect business model before starting. He also discusses the role of faith and God in his business, highlighting the principles of treating others well and trusting in God's guidance.