18 - Laura Patterson: AI and Customer Experience: The Dynamic Duo for Business Success

In this episode of AI & Data Driven Leadership, Dean Guida speaks to the President of VisionEdge Marketing, Laura Patterson. Laura, with over two decades of experience, emphasizes the need for a customer-first approach, leveraging data and AI to create value. She explores practical strategies for maintaining customer focus, the role of AI in enhancing experiences, and the challenges businesses face in delivering consistent value. Laura shares insights from her signature program designed to help companies grow by understanding and meeting customer needs effectively.Check out Laura's work HERE.Connect with Laura on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.