18 Leads in 1 Quarter Using Thought Leader Ads:  AJ Wilcox @ B2Linked episode artwork

EPISODE · Aug 29, 2024 · 39 MIN

18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked

from TLDR: The B2B SaaS Growth Podcast Recording · host Ishaan Shakunt

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.Here's what he knew:Client: Healthcare space, huge deal sizesChallenge: Small budget, but each lead is 💰💰💰New strategy: LinkedIn thought leadership adsThe results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost!These results weren't instant of course.Initial weeks saw ZERO leads,but it started picking up and then BOOM!So, why did it work?Because people engage with other people and not companies.It's all about that personal, relatable feel.The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈Want to know more about this strategy? Check out our latest episode! Hosted on Ausha. See ausha.co/privacy-policy for more information.

NOW PLAYING

18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked

0:00 39:10

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of TLDR: The B2B SaaS Growth Podcast Recording?

This episode is 39 minutes long.

When was this TLDR: The B2B SaaS Growth Podcast Recording episode published?

This episode was published on August 29, 2024.

What is this episode about?

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.Here's what he knew:Client: Healthcare space, huge deal sizesChallenge: Small budget, but each...

Can I download this TLDR: The B2B SaaS Growth Podcast Recording episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!