18: Local Advertising with Facebook featuring Lindsey Evans

Facebook loves small business again with local advertising! With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates! Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media. She talks about how these ads work and what to look for when implementing these into your local business.  Andiamo! About Lindsey Evans   Lindsey Evans is a graduate of The Ohio State University with a Bachelor’s of Science in Human Ecology. During her  time at OSU, she completed an internship at a full-service  advertising  agency located in Columbus, Ohio. Lindsey has worked in sales and marketing for: U.S. Army, a producer of gourmet food, a national bank, a regional mortgage corporation, a video productions company and currently consults for the SBDC – Springfield/Clark County for Online Media. She has been working with brands for the last 3 years exclusively in online community management. She has consistently gained awareness for her clients, grown their followers and increased their relationships with the key demographics. In 2013, 16th Floor acquired Monument Square Productions – a local video productions company. Their work resume includes Tech II, CRSI, Champaign County Chamber of Commerce and Ohio Means Jobs (formerly One-Stop). Vincenzo’s Italian Lesson of the Day: "in bocca al lupo" --> good luck!   Literally, “in the mouth of the wolf,” in bocca al lupo is the Italian version of “break a leg.” The reply is crepi il lupo — “may the wolf die.” It’s used religiously in the theater and opera houses, but can also be said to someone about to take a test or engage in any challenging activity. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling.   Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   Enjoy the podcast? Give us a rating or a review on iTunes!