#18 Luke Hohmann - Software Profit Streams™
from Stellar Work Hosted by Benjamin Igna
In this episode, Benjamin interviews Luke Hohmann, a prominent figure in the Agile product development community and author of 'Software Profit Streams™'. They discuss the critical link between value and profit, emphasizing the importance of understanding profitability within Agile practices. Luke shares insights on how Agile coaches and practitioners can contribute to a company's profitability and the necessity of defining value in order to create sustainable business models. The conversation also touches on the concept of Profit Streams™, the role of cost centers, and the significance of pricing strategies in the software industry. Luke Hohmann Luke Hohmann is a four-time author, three-time founder, and SAFe® Fellow known for his expertise in Agile Software Development and creating sustainable business models. As Chief Innovation Officer of Applied Frameworks, he helps companies design sustainably profitable software businesses. His latest book, *Software Profit Streams™*, co-authored with Jason Tanner, shares key strategies for building profitable software solutions. Luke also founded Conteneo, Inc., known for its decision agility platforms, which was later acquired by Scaled Agile, Inc. https://www.linkedin.com/in/lukehohmann/ https://profit-streams.com/ Stellar Work: Check out www.stellarwork.com for more information about how evolutionary agile transformations work Make sure to follow us on your podcast player 🔔 as well as on LinkedIn to never miss out on more content: https://www.linkedin.com/company/stellarwork/ Sponsors: This podcast is 100% sponsored by me :) If you need help with you agile transformation and opting for an evolutionary approach seems like something you want to check out, click here and lets meet: https://calendly.com/benjamin-igna-dcs_/30min Note: Stellar Work Podcast hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions. 🤘 Generated Music: https://suno.com/@stellarwork 00:00 Introduction to Luke Hohmann 03:29 The Importance of Profit in Agile 05:48 Roles in Agile and Profitability10:40Understanding Value in Agile Practices 15:01 Feature Traps and Customer Feedback 18:38 Profit as a Measure of Success 20:57 Defining Value in Agile 24:34 Cost Centers and Value Creation26:55Introduction to Software Profit Streams 30:55 Target Audience for Software Profit Streams 37:17 Total Cost of Ownership and Pricing 43:18 The Agile Community's Approach to Value 51:22 Conclusion and Future Directions
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