18 Overwhelmed by Event Trends? How to Decide What Actually Drives ROI

AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals.If you’re an event professional or event marketer trying to separate what’s trendy from what actually works, this live episode of Event About It is for you.Recorded in front of a studio audience at the Club Ichi Telethon, this episode is loud, unfiltered, and packed with real opinions from people who’ve seen events go very right — and very wrong.Together, we debate today’s biggest event trends, share real behind-the-scenes failures, and break down how smarter event strategy leads to stronger business growth.This is Event Growth Unfiltered — live.🔥 In this episode, you’ll learn:Which event trends deserve a hard mute — and which ones still deliver ROIHow misaligned content, wellness messaging, and logistics hurt attendee trustWhat real event pros do when production fails, power goes out, or plans unravel live🎤 Live panel guests:Seth Weiner — Your Rocktioneer® | The Fundraising Producer Benefit Auctioneer | Emcee | Game Show Host | CAI, BASDavid T. Stevens — Co-Founder, Olympian MeetingAntwone Stigall — Owner & Chief Event Officer, Planner ApprovedIf you plan, market, or produce events — and want fewer gimmicks and better results — you’re in the right place.🎧 Subscribe for weekly episodes focused on event marketing, event strategy, and business growth 👉 Your backstage pass to event success.Have a Vent of the Week?Head to⁠ www.eventaboutitpodcast.com⁠ to share YOUR “Vent of the Week” and join the Squared Squad for bonus content, guest Q&As, and our exclusive After Show.Connect with Us!Follow the show on social media ⁠@eventaboutit⁠⁠https://www.instagram.com/eventaboutit⁠Work with Megan Martin⁠https://msquareddynamics.com/