#18 PD | How CrossChem (AdBlue manufacturer) Quietly Conquered the World – And Who’s Behind It?

In this episode of Pārdevēja Dienasgrāmata (Diary of A Salesman), we sit down with Richard Anderson, founder and chairman of CrossChem, one of Latvia’s most successful export-driven companies, quietly operating in over 60 global markets.From one warehouse in Riga to competing on the world stage, Ričards shares what it really takes to scale a business internationally, without flashy headlines or shortcuts.We dive into:- How CrossChem scaled globally without big PR budgets- The emotional and financial toll of building a business during an economic crisis- Common mistakes Latvian entrepreneurs make when going international- Real leadership lessons from 20+ years in B2B and industrial markets- Why staying patient and consistent often beats chasing hypeThis isn’t just another business podcast episode. It’s a raw conversation about growth, grit, and global strategy. Perfect for startup founders, B2B sales leaders, and anyone navigating international expansion.🎧 Listen now, bring a notebook, and subscribe to this channel if you want to see more content in English. (Usually, I produce episodes in the Latvian language)Follow CrossChem's journey closely here - https://crosschem.com/Richard Anderson on LinkedIn - https://www.linkedin.com/in/richard-anderson-2483bba7/Follow me as a Sales and Podcast host: Instagram - ⁠https://www.instagram.com/tomsmadzulis/Facebook ⁠- https://www.facebook.com/pardevejadienasgramata⁠LinkedIn ⁠- https://www.linkedin.com/company/pardeveja-dienasgramataX⁠ - https://twitter.com/tomsmadzulisTikTok⁠ - https://www.tiktok.com/@tomsmadzulis⁠