18. Podcast Analytics with Podder Co-founders Christian Sorensen and Antoine Mazurier

We sat down with Christian and Antoine, co-founders of a podcast insights platform Podder (https://www.podderapp.com), and discussed why podcast analytics is such a pain. We talked a bit about technical complexities of the distributed podcasting ecosystem and how Podder aggregates data across multiple platforms and data sources to provide podcasters with cross-platform insights. Chapters 00:21 - Understanding Podcast Analytics Challenges 03:53 - Flawed Download Metrics and Standards 08:11 - Podcasting's Open Ecosystem and Unification 10:35 - Ad Monetization: Verification and Types 14:28 - Podder's Setup and Differentiation 20:07 - Aggregating Performance and Engagement Data 29:12 - Content Optimization with Advanced Analytics 31:09 - The Threat of Walled Gardens 32:55 - Audience Personas: Podder's Unique Insight 35:26 - How Podder Collects Data 36:22 - Podder's Pricing and Network Solutions 39:18 - Proactive Tools for Audience Growth 40:54 - Social Media Engagement & Startup Culture 43:21 - Podder's Adaptive Vision and Team 46:13 - Podder's Startup Journey 47:36 - Startup Realities: Founders & Funding 54:03 - Podcast Movement Conference Insights 56:30 - Finding Podder & Resource Recommendations 57:58 - Startup Book and Podcast Recommendations 59:01 - No-Code/Low-Code for Startups Show notes Standards IAB's Podcast Technical Measurement Guidelines The Podcasts Standards Project Podcasts Masters of Scale Matt Mullenweg on The Tim Ferriss Show Indie Hackers Books The Mom Test by Rob Fitzpatrick Software Podder Chartable Podtrac Podsights Dall-E SquadCast Make Startup accelerators Demium Accelerator Lanzadera Accelerator Other LinkedIn Lunatics Subreddit Podcast Movement Conference Post-production This episode was produced by Mike Semashko Full show notes with links: https://www.metacastpodcast.com/p/018-podcast-analytics-with-podder Download the Metacast podcast app for free iOS: https://apps.apple.com/app/metacast/id6462012536 Android: https://play.google.com/store/apps/details?id=app.metacast.podcast.player Get in touch Contact us: [email protected] Ilya's LinkedIn Arnab's LinkedIn