How to bake business objectives into your Google Ads - Chris Ridley [PPC Zone Jul 2024]

Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing. Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted. Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and watching NFL. Chris & Bex are expecting twins in November, and couldn't be more excited. You can find him on LinkedIn: https://linkedin.com/in/chris-ridley  Watch Chris' presentation on YouTube: https://youtu.be/H79xybVVxYk  For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024  Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry ppc.zone is sponsored by Inside Google AdsLearn more at https://learn.jyll.ca/iga