#18 - Rabatte sind tot! RIP 2024

from Kunde ist König - Der CRM & Loyalty Podcast · host Florian Suckfüll von minth

Rabatte im E-Commerce sind mit Vorsicht zu genießen. In dieser Folge erklärt Marc anhand von 5 Beispielen, wieso Rabatte deinem Shop schaden können. Dabei gehen wir auf die Anziehung von nicht kaufkräftigen Kunden ein. Erklären, wieso Rabatte dein gesamtes Pricing zerstören können und deine Marke sogar einen Imageschaden erleiden kann. Zudem erfährst du, warum du mit Rabattaktionen überwiegend Schnäppchenjäger anlockst, die alles andere als loyal sind. Mit Discount und Sonderaktionen wirst du keine emotionale Bindung aufbauen und demnach nicht profitabel wachsen können. Ich zeige dir jedoch, wie Kaufanreize auch ohne Rabatte funktionieren und in welchen Situationen Rabatte durchaus sinnvoll eingesetzt werden können.▶ Kontaktiere uns für ein kostenfreies Erstgespräch unter https://www.minth.io/ Folge auch unserem YouTube-Kanal▶ https://www.youtube.com/@minth_ioVernetze dich mit uns auf LinkedIn:▶ Florian Suckfüll: https://www.linkedin.com/in/florian-suckfuell/▶ Marc Hiller: https://www.linkedin.com/in/marc-minth/

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This episode was published on February 10, 2024.

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