18 | 🚨 Rebrand or Die? The Hidden ROI of Brand No One Talks About 💥 with Willow Hill (ScoutLab, Airbnb)

Willow Hill is Chief Creative Officer and co-founder of ScoutLab. In this episode of Good Revenue, host Neeta Bidwai and Willow cover:Insights and experiences from notable rebrands, including Airbnb, Venmo, and Apple.Why short-termism is not your friend when it comes to brand. If you want a $100M+ market cap, it’s a long-term game.How to tell when brand work or a rebrand makes sense, and why you need to focus on business metrics to do brand work well. Why if you’re not differentiated in your category, it’s worth investigating whether you need to rebrand.Overlooked internal aspects of brand building and the true return on investment (ROI) of effective branding.How companies should integrate branding across all departments and measure the success of their initiatives.Importance of internal branding, customer experience, and the evolution of brand strategies over time.Recommendations on initiating brand projects, avoiding common pitfalls, and achieving brand consistency._Where to find Willow:https://www.linkedin.com/in/willowh/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Willow Hill and Her Career00:38 The Importance of Internal Branding02:47 Defining and Building a Brand05:37 Effective Rebranding Strategies14:49 Case Studies and Success Stories21:40 Challenges and Considerations in Rebranding27:05 Key Takeaways and Conclusion_Referenced:• Apple: https://www.apple.com/ • Airbnb: https://www.airbnb.com/ • ScoutLab: https://www.scoutlab.com/ • Venmo: https://venmo.com/ • Maple: https://www.growmaple.com/ • Adidas: https://www.adidas.com/us FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.