#18 Reducing Churn for Jiu Jitsu Academies and Gyms | Blue Belt Blues and Beyond

Academies vs. boxes. Committed clubs vs. belt tracking.CrossFit and Jiu-Jitsu fitness businesses may focus on different sports and talk different languages, but they still face the same biggest challenge: churn.On this episode of the PushPress Podcast, Dan and Nick explore how Jiu Jitsu academies and CrossFit gyms can address retention issues using creative strategies, like Committed Clubs and data-driven tracking systems. Miguel Jurado, PushPress Account Executive and BJJ blue belt, joins the discussion, bringing insight from working closely with Checkmat Academy.Together, they also examine cross-industry learnings where gyms and academies can borrow from each other to minimize churn, set engaging goals, and cultivate deeper member loyalty.In this episode, you'll learn how tools like belt-tracking software and short-term reward systems can keep members motivated, whether they’re earning belts or striving for fitness goals.Have a tip about retention that works for your gym or academy? Email us at [email protected]:[0:40] Introduction to churn in fitness businesses[1:31] Comparing churn in Jiu-Jitsu vs. CrossFit gyms[3:37] What is the “Blue Belt Blues”?[6:45] How “Committed Clubs” boost engagement[8:20] Lessons CrossFit gyms can learn from Jiu-Jitsu[11:10] Belt-tracking-inspired systems for CrossFit[14:06] How PushPress aims to help gyms reduce churn