18: Should You Build Your Own Software Product?

In this episode, Massimo and I discuss building your own proprietary software, either on the brokerage, team, or individual level, and if it's something you should consider or if it's a shiny object.   In this episode we cover: → Why brokerages build their own software products and if they're successful. → Successful known software that started out build by individual teams. → And the investment needed of both time, money, and skill that is required to do this. ***   WATCH ▶️ Watch this episode on Youtube *** CONNECT ▶️ Connect on YouTube (Tom) 📸 Connect on Instagram (Tom) 📇 Connect on LinkedIn (Tom) *** SAY THANKS 🙏 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify ***