#18 The Devin Pickell Route

Devin Pickell is a solo content and SEO strategist who took the leap into entrepreneurship after being laid off during the 2023 tech layoffs.In this episode, Devin reflects on his journey from working with big names like G2 and Nextiva to building his own business. He shares the challenges of going solo, the importance of building a reputation versus a personal brand, and how he navigated the ups and downs of solopreneurship. (00:00) 2023 tech layoff experience(01:10) How 'Do I Need SEO?' started(02:07) Building a network in the tech space(08:03) The impact of personal branding(11:25) Going solo as a content and SEO strategist(19:49) Navigating risk as a solopreneur(24:29) Leveraging LinkedIn for client acquisition(32:41) Balancing client work and personal marketing(45:00) The importance of business strategy and self-promotion(49:15) The rewarding journey of solopreneurship--Follow Devin on LinkedIn: https://www.linkedin.com/in/devin-pickell/--Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/ Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/