#18 The Economics of Modern Love

from Jaxx Of All Trades · host Amahle-Imvelo Jaxa

In this Curious Adventure, we ask a provocative question: what happens when love starts to look like a marketplace? From swiping in bed in Joburg to billion‑dollar dating empires, we trace how romance evolved from family contracts to algorithms that turn people into profiles and attention into profit. We unpack why apps profit from endless swiping instead of happy matches and how that design fuels anxiety, burnout, and self‑image struggles. Finally, we wonder if “marriages of economics” are more honest than we admit, and what love might look like when it’s freed from capitalism’s grip.

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This episode was published on April 14, 2026.

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