#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT episode artwork

EPISODE · Nov 28, 2023 · 54 MIN

#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT

from Always Be Testing · host Tye DeGrange

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Rabah RahilHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:48 Office vibes discussed01:35 E-commerce journey begins05:10 Insights on Instagram ads09:09 Scaling ad challenges15:08 Transparency in business20:24 Valuing individuality25:39 Affiliate marketing dynamics30:24 Startup and team culture35:25 Concept of living gaps44:27 Ad creativity explored53:06 Closing remarks and plugs

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#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT

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