EPISODE · Oct 18, 2022 · 55 MIN
#18 - The Role of Brands in Distribution of Web3 Technology w/ Justin Peyton
from Metavertising // Metaverse Marketing · host Ely Santos
Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loyalty programs and some predictions regarding the next steps of web3 and what are the big game changers. You should not miss this one!
What this episode covers
Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loyalty programs and some predictions regarding the next steps of web3 and what are the big game changers. You should not miss this one!
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#18 - The Role of Brands in Distribution of Web3 Technology w/ Justin Peyton
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