#18 - Tim Calkins | From Corporate America to Leading Professor at a Top Marketing School

This episode features one of the most respected figures in marketing, Professor Tim Calkins.As a distinguished faculty member at Northwestern University's Kellogg School of Management, Tim specializes in marketing strategy and branding. His insights are grounded in his extensive real-world experience, including a successful tenure at Kraft Foods where he managed notable brand revivals and product launches.Professor Calkins is the author of books "Defending Your Brand" and "How to Wash a Chicken," both of which are considered essential readings in the marketing field. Tim is also the co-academic director of Kellogg's branding program, where he shapes the next generation of marketing leaders.This episode is co-hosted by Kelly Megel, a seasoned marketer and growth expert, senior executive and distinguished member of the Kellogg Executive MBA Alumni. This episode was recorded in the Global Hub Building of the Kellogg School of Management at the Northwestern University in Evanston, IL.