18. What is Local SEO and how Can You Use it in Your Private Practice?

We've been talking a lot about SEO on The Private Practice Elevation Podcast lately. However, so far we've only discussed the strategies you can use to rank your therapy website for those keywords that your clients may use to find you. How can you help ensure that when your perfect client - who lives near your practice - searches Google for therapeutic services, that your website will come up? You do this through an extra level of search engine optimization: local SEO. Give a listen to this episode to learn more about local SEO and how you can use it in your own marketing strategy for your private practice.