#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

from RevOps Lab · host Weflow

Today, I'm talking to Doug Davidoff, the CEO & Founder of Lift Enablement. Doug shares his view on sales and marketing, the role of the CRM, and why CRM adoption isn't cutting it. What you’ll learn in this episode: How to implement CRM correctly & effectively What pitfalls you have to take into account How to use a CRM as effectively and sensibly as possible You can find more information about Doug here: https://www.linkedin.com/in/doug-davidoff-76396b1/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ Marker: (00:00:00) Introduction/What is the role of CRM (00:07:49) What pitfalls are you observing while working with different companies? (00:18:53) CRM Adoption vs. Utilization (00:25:19) How to turn CRMs into something useful (00:31:21) What would you tell your younger self when you had to start over again?

Episode metadata supplied by the publisher feed · Published Feb 27, 2024

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#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

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This episode was published on February 27, 2024.

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