18 years of insights

It’s Counterintuity’s 18th anniversary! To celebrate, we're taking a look back and tackling frequently asked nonprofit marketing questions in a special episode of That's What C! Said. In this must-listen episode, you'll discover: How can I execute digital marketing on a tight budget? Learn how to create a strategic roadmap that aligns every marketing initiative with your core objectives, ensuring every dollar counts. What should my marketing budget be? Find out why the traditional 5% to 15% rule isn’t always accurate and how to prioritize affordable, phased strategies to avoid "funding to fail." How do I better differentiate my organization? Get actionable tips on crafting a distinct brand identity and strategic positioning to effectively communicate who you are and reach the right audience. How can I stand out in a crowded digital space? Understand why creativity is key to increasing visibility and impact, and how to make your marketing efforts eye-catching and memorable. How do I keep up with changing digital trends? Discover the importance of continuous monitoring and adaptation in your digital marketing strategy to keep your campaigns relevant and effective. Tune in now to get inspired and equipped with strategies to take your marketing efforts to the next level! P.S. Have a question? Send it our way — we’ll cover it in a future episode!