180: A Director of Brand Experience on building a brand.

Henry Gomez and I welcome Mack Saunders, the director of brand experience for The Annex, a boutique hotel in Toronto. Mack's background and perspective on branding came to my attention when I met him at The Annex on a recent trip to Ontario. Fans of The Brief Bros. will be intrigued by the challenges he has faced in his role. And the intrepid manner in which he overcame these challenges. He also shared with us news about the imminent opening of their newest properety, The Annex Palm Springs. Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.