#180 Alfonso De Gaetano | Fine Wine meets Web3

Fine wine has always been exclusive—until now.Provenance is everything. Fraud is rampant. Liquidity? Historically non-existent. But blockchain is about to uncork a new era. What happens when you blend centuries-old wine culture with smart contracts?Meet Alfonso de Gaetano, founder of Crurated—a members-only platform that connects top wine producers directly with collectors using blockchain for authentication and traceability.Before founding Crurated, Alfonso spent 12 years at Google, leading strategic partnerships across EMEA. A passionate wine collector for over two decades, he built Crurated to solve problems he experienced firsthand: limited access, uncertain provenance, and the risk of counterfeit bottles.Since its launch in June 2021, Crurated has:Attracted over 10,000 membersPartnered with some of the top wine producers in Burgundy and beyondGenerated over €55 million in revenue with minimal marketingIntroduced a blockchain-backed provenance system that tracks each bottle from cellar to corkIn this episode, we dive into:The Ferrari-like exclusivity of top-tier wines Why moving wine can destroy its qualityHow Crurated brings liquidity to an otherwise static asset classWhy Alfonso avoids calling wine an “investment”🔗 Explore Crurated: https://www.crurated.com