#180: Finding the Perfect Brand Ambassador or Rider for Your Equestrian Business with Katie Lawrence

In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a business. They discuss the importance of clear communication and setting expectations upfront, as well as the need for balance and fairness in the relationship. They also explore how to measure the return on investment and the key steps to take when bringing on a brand ambassador or rider. Katie shares her experience working with Jenni Bush and the benefits of having support and guidance in growing a business. The episode concludes with a discussion on the results of the Gallup into 2024 Challenge and future plans for the program. Takeaways Clear communication and setting expectations upfront are essential when working with a brand ambassador or rider. Balancing expectations and incentives is crucial to maintaining a healthy and productive relationship. Measuring the return on investment can be challenging, but tracking links and monitoring website traffic can provide valuable insights. Preparing for a brand ambassador or rider involves budgeting, creating contracts, and maintaining regular communication. Working with a coach or mentor, like Jenni Bush, can provide valuable support and guidance in growing a business. Chapters 00:00Introduction and Background 00:52Essentials for Getting a Brand Ambassador or Rider 03:17Setting Clear Expectations 04:09Balancing Expectations and Incentives 06:44Measuring Return on Investment 08:39Preparing for a Brand Ambassador or Rider 09:54Membership for Support 10:47Mistakes to Avoid and Tips for Businesses 12:19Working with Jenni Bush 13:38Benefits of Working with Jenni Bush 14:45Advice for Those Considering Working with Jenni Bush 18:03Results of Gallup into 2024 Challenge 20:00Future Plans for Gallup into 2024 Challenge 21:21Conclusion and Final Tip