180 年货不能停，是理性消费时代里舍不得放手的执念

每逢过年，我们的消费往往也会水涨船高，也是大额消费集中释放的时段。尽管近期的大额消费显得更为平缓均匀，分布在一年的不同时段，但岁末，仍然是悦己消费和曲线悦己（责任感消费）的小高峰。【本期节目内容】03:00 去年最成功和最不成功的年货分享08:53 来自听友：去年最满意的年货10:32 年货消费的传统特点：健康、悦己与线上14:25 年轻一代主导年夜饭24:09 天南海北寻找宝藏年货：多样化和高端化37:50 传统好彩头玩出新花样42:05 正经预测：春节是科技消费的好机会44:27 压缩疗愈和熟人推荐对年货决策的影响50:36 邪修思路畅想年货消费【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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180 年货不能停，是理性消费时代里舍不得放手的执念

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