180. Retail Trends You're Missing (And Why It Matters) With Heather Wainer, Whole Foods Magazine

180. Are you walking into retailer meetings blind to what's actually driving growth in natural CPG? If you don't understand retail trends, shopper behavior, and category shifts, you're leaving opportunities—and shelf space—on the table. In this episode, I sit down with Heather Wainer of WholeFoods Magazine to unpack what's really happening inside natural retail. We discuss why small and mid-size retailers struggle, how trends like plant-based and immune support start in natural before going mainstream, and why education—not price—is your competitive edge. You'll learn how retailer surveys, social listening, and industry insights can strengthen your selling story and help you become the brand that brings value—not just velocity. This is about helping retailers win with traffic, differentiation, and sustainable profit. Explore other episodes to sharpen your retail strategy and grow your brand with confidence. Get instant access on the show webpage: RetailSolved.com/session180