#180 - Rob Fraser, Endur: Socks to Scale. Starting DTC On the Right Foot

Rob Fraser, CEO of Endur, chats with Blaine and Ramon about how his career as an athlete enabled him to succeed as an entrepreneur and taught him the value of persistence, determination, and the ability to overcome failure. As an entrepreneur of a multi-million dollar brand, Rob discusses the power of bootstrapping & being scrappy (i.e., hitting the pavement & selling directly to customers, getting in-person customer feedback and transferring those learning to the online customer experience), creating a unique business model that allows endur to white-labels socks, maintain cashflow & reinvest that cash into endur or inline inventory, the power of ambassador programs, and how COVID propelled endur to new heights.Being an athlete… 0:56From athlete to entrepreneur… 7:30 - 10:19COVID’s effect on Endur 12:23 - 15:43Avoiding analysis paralysis 16:47 - 17:13Hitting the pavement 17:19 - 21:04Website tips 21:53 - 23:29Brand ambassador program 23:52 - 24:31Identifying brand super powers 25:00 - 27:39Making the first million 28:55 - 30:34The changes after one million 30:36 - 33:16Relentless pursuit of the mission 36:42 - 39:29Endur’s unique business model 39:47 - 43:22M&A 46:16 - 47:41Working in the office 51:13 - 52:07 This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok    Rob Fraser - CEO & Founder of EndurRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel