180 - The Make-or-Break Step You Shouldn't Skip (Feasibility Studies, Capital Campaigns): Andrew Robison

Join Andrew and Rhen as they kick off an 4-part series that walks you through every stage of capital campaigns—from those critical first steps of the feasibility study to the post-campaign transition back to your annual fund. Whether you're considering a campaign or just curious about the process, this series has everything you need to make informed decisions for your organization. Show Notes:Before you start asking for major gifts, there's one crucial step that can make or break your campaign: the feasibility study. Andrew and Rhen share the reasons why Petrus consistently recommends this research phase—and why skipping it could be a costly mistake. A feasibility study gives you concrete data to answer the big questions: Is now the right time? Can we realistically reach our goal? What do our donors think of our proposed project?  A feasibility study is an important investment in your campaign's success, and it helps organizations make smart, strategic capital campagin decisions from day one. If you'd like our free resource on feasilbity studies, please click HERE.