180 – Your Inside Peek at FB “Live from the Hive” with Shawn Parola of All The Buzz

Shawn is the owner of All The Buzz, a gift basket and corporate gift company located in San Jose, California. Shawn’s business has grown over the past 14 years from part-time & home based to very full time in a private production facility. All The Buzz focuses on custom business gifts, with an emphasis on California products and personalized products created right in her workshop. Shawn is a recognized expert in her field. She has served as an instructor at a national conference, has been featured in several publications and won many design awards, most recently first place corporate design at the National Gift Basket Convention. Business Building Insights It doesn’t have to be perfect. Just keep going. A support group is critical. You need somebody when times get tough to tell you, “You can do this. You got this. I’m going to come help you.” Places you can get support: Facebook Groups, Networking, Mastermind Groups It’s a sign of strength to know when you need help. One of Shawn’s most valuable groups focuses on social media support of all members. Listen to the show to get the details. People want to work with people they know. Facebook Live shows your personality as the business owner in a trustworthy and authentic way. Other ideas for FB Live broadcasts: Unboxing, vendor spotlights, new programs and tips. Engagement is higher if you announce in advance that you’re going live. When you encounter dips in sales (like the recession), reduce costs by bringing outside services back in-house. Also during the slow season, use your time to identify ways to up-level the business through research, learning new skills and identifying opportunities for your business. Resources Mentioned Snapseed – Mobile app for editing photos. Available for iOS and Android systems. Contact Links Website Facebook Instagram LinkedIn Gift Biz Resources Join our FREE Gift Biz Breeze Facebook Community If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue