181: Ben LaBolt: Building brand resilience in an age of misinformation

Resilience is the new currency of leadership. In a world where misinformation spreads faster than facts, brands, leaders, and governments are being tested like never before.In this episode of Change Makers, we speak to Ben LaBolt, former White House Communications Director and now President at BPI. With experience spanning the West Wing, City Hall, and global boardrooms, Ben shares insights into how organisations can navigate today’s fractured media landscape.At the heart of our conversation is BPI’s Resilience Index - groundbreaking research revealing what separates the brands that survive and thrive from those left vulnerable to misinformation and public mistrust.Drawing on lessons from politics and the private sector, Ben offers a blueprint for how leaders can strengthen their communications and build lasting reputational resilience.