#181: Brand, Demand and the 5 BEs Framework - build a full funnel GTM Strategy

Why Your B2B GTM Strategy Needs the 5 BEs Framework NowMost B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer.That’s why we created the 5 BEs Framework.This week, we show you how to move beyond demand generation and build a complete go-to-market strategy—tailor-made for small B2B teams.We’ve used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey.Tune in and learn:+ How the 5 Stages of Awareness connect brand and demand+ Why Demand Gen marketers are the new GTM Architects+ How to scale trust and pipeline—without more headcountThis episode is a must-watch if you’re in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working.-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course-----------------------------------------------------🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses📺 YouTube: https://www.youtube.com/@theb2bplaybook📩 Newsletter: https://theb2bplaybook.com/newsletter/📚 Latest content: https://theb2bplaybook.com/-----------------------------------------------------00:00 Why Small Teams Need a Complete GTM Framework Now01:00 The Origin Story of the 5 BEs Framework02:20 Should Brand and Demand Be Separate?03:50 One Budget, One Team: The Reality of Small Team Marketing05:20 Why Demand Gen Marketers Need to Think Bigger07:00 How the 5 Stages of Awareness Connect Brand & Demand08:40 Making Brand and Demand Work in Tandem10:20 The Power of Aligning Around Your ICP12:00 How Demand Gen Marketers Act as GTM Connectors13:40 BE HELPFUL: The Secret to Trust-Based Content15:20 How to Cut Through the Noise With Meaningful Content17:00 BE SEEN: Amplifying Trust With Smart Distribution19:00 Avoiding the Disconnect Between Brand & Performance21:00 BE BETTER: Operational Efficiency & Continuous Testing23:00 BE THE BEST: Where AI & Innovation Power the Flywheel-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-gen...S07 E181 - The B2B Playbook#B2BMarketing #GoToMarketStrategy #DemandGeneration #MarketingStrategy