#181 - Como transformar consumidores em fãs? (com Potyra Lavor - IDW Company)

from Branding em Tudo · host Galileu Nogueira

Como uma marca deixa de ter apenas consumidores e começa a construir uma verdadeira comunidade de fãs?Neste episódio do Branding Tudo, Galileu Nogueira recebe Potyra Lavor, fundadora e CEO da IDW, para uma conversa sobre branding, fandom, comunidade e o poder das experiências na construção de vínculos entre marcas e pessoas.A partir de projetos como o Afropunk e o Club Renaissance, Potyra compartilha aprendizados e bastidores sobre como criar experiências que geram pertencimento, o papel da consistência na construção de marcas e por que as comunidades precisam ser protagonistas.Tem também bastidores da passagem de Beyoncé por Salvador, a relação entre artistas e seus fandoms e uma discussão sobre o que as marcas podem aprender com o entretenimento para transformar consumidores em fãs.

Episode metadata supplied by the publisher feed · Published Aug 18, 2026

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#181 - Como transformar consumidores em fãs? (com Potyra Lavor - IDW Company)

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