#181: Fundamentals of Retail for Equine Business with Sarah Giddings

In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fundamentals and tracking sales to improve profitability. Sarah also offers tips for trade shows and highlights the five fundamentals of equestrian retail. She reassures equestrian retailers that they are not alone and encourages them to seek support and guidance to grow their businesses. Find out more about Sarah at https://thestablesretailconsultancy.co.uk/ And for more from Jenni the Equine Business Assistant visit https://jenniBush.com Takeaways Retail fundamentals are crucial for equestrian business owners to understand and apply in their operations. Tracking sales and analysing data can help retailers make informed decisions and improve profitability. Trade shows provide opportunities for retailers to showcase their products, and proper preparation and follow-up are key to success. Equestrian retailers can benefit from seeking support and guidance to navigate the challenges of the industry. Empowering smaller retailers and providing education on merchandising can help them thrive in the competitive market. Chapters 00:00Introduction and Background 03:29Empowering Smaller Retailers 05:15The Importance of Retail Fundamentals 08:14Tracking Sales and Improving Numbers 10:15Common Issues and Easy Fixes for Equestrian Business Owners 12:52Improving Retail Marketing and Platforms 15:20The Five Fundamentals of Equestrian Retail 20:17Tips for Trade Shows 26:46Reassurance and Support for Equestrian Retailers