181. How to Preserve Nutrients & Extend Shelf Life With Greg & Richard Newman & Tom Valenzuela, Desert Lakes Technologies

181. Your healthy product is losing nutrients before it hits the shelf—and that's costing you sales and trust. Most brands rely on high-heat processing that destroys flavor, color, and nutritional value. In this episode, we unpack how low-temperature drying and advanced algae innovation preserve functional ingredients, extend shelf life naturally, and unlock entirely new product opportunities in organic, plant-based, and functional CPG. You'll learn how to protect nutrient density, eliminate preservatives, reduce moisture risk, and create shelf-stable powders that drive immune health, stem cell support, and inflammation management—without sacrificing quality. This is how brands differentiate, command premium pricing, and win at retail. Download the free New Item Checklist at brandsecretsandstrategies.com/session181 and explore more episodes to deepen your retail and product innovation strategy. Get instant access on the show webpage: RetailSolved.com/session181