181: How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted

You know how you wish more people knew about your company and products, but they don’t?! One way to fix this is to start a podcast for your company.  But it can seem so daunting.  Where do you start?Lindsay Tjepkema, co-founder and CEO of Casted explains all this in this weeks episode.  Listen in to learn:What could a podcast do for a companyWhat results to expectAs you grow, why the podcast should be at the center of your content strategyAnd, importantly, does she prefer a dive bar or cocktail barYou might also like the following:180: Learn how an SMB sales team is being successful with Brian Penney, VP of Sales at Blumira174: How to make sure you are paid with Dan Goodman, CEO of TruCommish165: One powerful tool to improve how you sell and how you get betterSponsorThis week’s newsletter is sponsored by the Security, Funded newsletter.Are you interested in staying on top of the latest developments in the global business of cybersecurity funding? If so, check out the Security, Funded newsletter from Mike Privette. Each week, Mike cover's the latest news and insights on cybersecurity funding, including investment trends, funding rounds, new startup launches, as well as analysis and commentary from a career cybersecurity person. By subscribing to the newsletter, you'll gain valuable insights and perspectives that you won't find anywhere else.Whether you're an entrepreneur, investor, or just someone who wants to stay informed about this rapidly-evolving industry, the Security newsletter has something for you."Sign up now. Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.