181: Less Is Yes: Surprising and Delighting Guests with Non-Alcoholic Beverages

We learned earlier this month how the non-alcoholic beverage market is growing rapidly not just for hashtag#DryJanuary but overall and throughout the year. One wine store owner I talked to last month said that 38% of people of drinking age are choosing not to consume alcohol or are consuming LESS of it. That is why Lauren Chitwood and her co-founders created the non-alcoholic brand Spiritless. They were three young mothers with eight kids between them who were/are driven entrepreneurs and passionate social drinkers who enjoyed an evening cocktail to wind down from their day.  Like most consumers buying their alcohol-free spirits and ready-to-drink (RTD) non-alcoholic canned cocktails, they were "feeling the strain of weekday drinks at work dinners, added calories, and sluggish mornings after a few glasses."  Join Lauren and Tracy for #EatingAtAMeeting as they chat about how they started the business, their experience as female founders in the spirits industry, and how low and non-alcoholic beverages are an incredible tool for drinkers and non-drinkers alike.  Connect with Tracy: facebook.com/groups/EatingataMeeting thrivemeetings.com