181. Michele Jones, EVP/CEO of NIA, on Her Long Tenure, National Standards, and Member Value in a Consolidating Industry

What if one of the most important contributors to energy efficiency, worker safety, and emissions reduction is also one of the most overlooked? And in an industry facing consolidation and private equity pressure, how can an association help members see the value of community, standards, and education?In this episode of Associations Thrive, host Joanna Pineda interviews Michele Jones, EVP/CEO of the National Insulation Association (NIA). Michele discusses:How NIA represents more than 250 companies across the mechanical insulation industry, including contractors, distributors, manufacturers, fabricators, and metal building laminators.What mechanical insulation is and why it matters.How industry consolidation and private equity ownership are affecting membership, dues, sponsorships, foundation giving, and conference attendance across the association.Why NIA is launching a “dog and pony show” roadshow to meet directly with member companies.How NIA just held its 70th convention, celebrated in Puerto Rico with strong attendance and recognition of past presidents.How NIA is partnering with AMPP to develop national insulation installation standards.NIA’s new Learning Management System.Why Michele believes mechanical insulation still does not get the respect it deserves, even though it lowers energy costs, reduces pollution, protects personnel, and keeps systems running properly.References:NIA Website