EPISODE · Mar 26, 2021 · 6 MIN
181 They Might Value Bags of Prepared Food Instead of Cooking
from The Art of Sales with Art Sobczak · host Art Sobczak
Here's one of the most fundamental--but often not followed--rules of sales: people buy what they value, NOT what you think is important. Art shares an example from the grocery store, and a simple exercise to come up with questions to use so that you are sure to sell value every time.
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181 They Might Value Bags of Prepared Food Instead of Cooking
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