181. Understanding Donors, with Amy Swart

Most fundraisers know how crucial it is to build genuine relationships with people who care about your cause. But doing it in practice can be far from easy! Amy Swart is a very experienced relationship fundraiser and is Director of Fundraising and Communications at the suicide-prevention charity James’ Place. Building warm, two-way relationships with supporters, including major donors, trusts and foundations, is fundamental to the charity’s approach. This mindset has been a major factor in the wonderful growth they have achieved in recent years. In this conversation Amy shares her approach, with practical tips and encouragement for fundraisers and charity leaders determined to build excellent, long-term relationships with supporters.We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.